Are your campaigns ready for peak sales season?
As Google Premier Partners we get heads up on seasonal campaigns from the Big G.
Here is a recent
Holiday Snippets update for Black Friday and Cyber Monday.
From our perspective, here are some of the most important takeaways from this document:
Create campaigns where people aren’t buying for themselves (gifts)
Seasonal buying is incentivised by discounts
Understand what your closest competitors are going to run and make sure your campaigns stand out (value adds, delivery incentives, pre-orders)
Online shoppers who are buying online to avoid queues
Consumers who are buying to collect
If you are wondering how important Black Friday is, check out the attachment above.
If you are running an E-Commerce business and are looking for a better way to market or increase your ROAS,
please contact us for a free consultation and account review.