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This video addresses some of the questions around the government grants for small businesses. There have been a few government announcements this year regarding the grants with both state and federal government highlighting the importance of digital adaptation for businesses. In particular, Queensland state government has rolled out the Small Business Adaptation grant across the [...]
The questions we got asked quite a lot this year is "Should You Be Marketing in the Times of COVID-19?" The short answer is yes. For full version watch my video below: Here is a quote by Dan Kennedy on this subject I was actually quite surprised to see how many people wanted to stop [...]
Hi guys, I've put together a new format in order to leverage from some of the questions that people are asking me. The idea is to provide a short form of content in a format that is easy to digest - video. Here is one about digital marketing for tradies. Digital marketing can work for [...]
COVID-19 has played havoc with many small businesses experiencing a range of disruptions lasting weeks to months. Facebook has come out with an offer of USD 100m in cash grants and cash funding to help small businesses through what has been and continues to be, a challenging time. This worldwide grant will be a [...]
Sick of the bad news? Here are some digital marketing strategies to help you get on with it. These are about honing resilience. From our results we’ve witnessed how these Quick Win and Long-Term tactics are like a jam-packed survival kit you'll want to keep with you at all times. This is Part II. [...]
Are you actively monitoring your market behaviour? During these unprecedented time, it's important to understand the overall consumer behaviour in order to be able to adjust marketing campaigns. We work directly with Google and also have a number of tools that allow us to keep the finger on the pulse when it comes to [...]
As Social Distancing restrictions hit, social media got a boost as everyone took their socialising online. For businesses this means researching, shopping and entertainment are all transpiring from the comfort of customer’s handheld devices and laptops. If you’re not advertising or present on social channels, where your customers are, how will you be found? [...]
Do you wonder why other businesses are being found in Google Maps and yours doesn't rank? Or maybe your business ranks and brings in cold enquiries... Shouldn't a search engine help you to be found rather than lost? Let's agree, a business could rank better around its primary location. If you are running a local, service-based business [...]
Did you know that 1 in 4 Aussies have changed their online shopping behaviour recently? This is the sort of information that helps us get the best results for our clients. I hope that sharing this will help you understand your market better. Also by looking at other markets (US and UK in particular), you [...]
How did consumer behaviour change due to the coronavirus? If you are looking for updates from Google on market behaviour, this is most likely exactly what you were looking for. Consumer attitudes and behaviours APR 2020 We get updates like these from our Google reps to help us deliver the best results for our [...]
