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COVID-19 has played havoc with many small businesses experiencing a range of disruptions lasting weeks to months. Facebook has come out with an offer of USD 100m in cash grants and cash funding to help small businesses through what has been and continues to be, a challenging time. This worldwide grant will be a [...]
Sick of the bad news? Here are some digital marketing strategies to help you get on with it. These are about honing resilience. From our results we’ve witnessed how these Quick Win and Long-Term tactics are like a jam-packed survival kit you'll want to keep with you at all times. This is Part II. [...]
Are you actively monitoring your market behaviour? During these unprecedented time, it's important to understand the overall consumer behaviour in order to be able to adjust marketing campaigns. We work directly with Google and also have a number of tools that allow us to keep the finger on the pulse when it comes to [...]
As Social Distancing restrictions hit, social media got a boost as everyone took their socialising online. For businesses this means researching, shopping and entertainment are all transpiring from the comfort of customer’s handheld devices and laptops. If you’re not advertising or present on social channels, where your customers are, how will you be found? [...]
Do you wonder why other businesses are being found in Google Maps and yours doesn't rank? Or maybe your business ranks and brings in cold enquiries... Shouldn't a search engine help you to be found rather than lost? Let's agree, a business could rank better around its primary location. If you are running a local, service-based business [...]
Did you know that 1 in 4 Aussies have changed their online shopping behaviour recently? This is the sort of information that helps us get the best results for our clients. I hope that sharing this will help you understand your market better. Also by looking at other markets (US and UK in particular), you [...]
How did consumer behaviour change due to the coronavirus? If you are looking for updates from Google on market behaviour, this is most likely exactly what you were looking for. Consumer attitudes and behaviours APR 2020 We get updates like these from our Google reps to help us deliver the best results for our [...]
For a couple of weeks now we've been recording interviews with our clients and business partners. These are businesses that have been adapting their business processes and keeping the finger on the pulse when it comes to changes in their market. We've called these webinar/podcast series Marketing Evolution Podcast. You can watch these videos [...]
Marketing Format That Works! This is particularly important if you are: Launching new services Changing your business model Doing new marketing campaigns Sending out emails to your clients for the first time Looking to create quick sale opportunities The Winning Small Business Framework is the structure we follow at YEWS when it comes to [...]
What Are You Doing To Keep Your Sales Funnel Full? There is no doubt COVID-19 is changing business - for some, it's even closing business altogether. There are two responses: 1) businesses can choose to try something different - that is, sustain (and possibly gain) market share or 2) suspend their marketing - that [...]
