Sick of the bad news? Here are some digital marketing strategies to help you get on with it. These are about honing resilience. From our results we’ve witnessed how these Quick Win and Long-Term tactics are like a jam-packed survival kit you’ll want to keep with you at all times.
This is Part II. You can find Part I, here.
In Part I, we look at how businesses’ resilience were boosted by:
- Customer Updates – articulate your story, showcase customer service, and use updates to drive leads;
- Adapting to Online Processes – through website Pop-Ups, Pins, eCommerce, and Google My Business Listings.
In Part II it’s all about the quick wins and long-term results.
- Applying the 80/20 Principle to Drive Cashflow for Immediate and Long-Term Results
- Monitor Reputation Management with Reviews to Drive Quick Wins
- Drive Relationship Management with Content as a Long-Term Strategy
Work Smart: with 80/20 Cashflow Management
We’re all about finding quality leads for our clients. To do that we need to make sure that our goals align with those of our clients. The reason we apply the 80/20 principle to our marketing campaigns is to ensure that the traffic we’re driving works with the sources of cash-flow. Savvy business owners are aware that the ‘bread and butter jobs’ tend to be smaller and more frequent. On the other hand, the ‘trophies’ are less bountiful and require more sophisticated targeting.
Cashflow Quick Wins
For most businesses, 80% of business will come from 20% of customers.
For the other 20%, these can be jobs that come by less often but represent a larger scale.
For a plumber, this could mean using 80% of the marketing budget for the more regular, long-term cash flow targets like bathroom construction/rebuild in a new home/renovation. On the other hand, emergency plumbing work can have a high yield, albeit less frequent and shorter jobs.
“Your Feedback is Important to Us” – Reputation Management
Reputation management and online reviews can assist in search rank i.e. being found by new customers, feed into improved services, and are increasingly the first port of call for new leads. The best way to have more reviews is to ask for them.
Effective as both a long-term strategy and a quick-win, asking for the easiest way to get more reviews is to ask for them.
Some review platforms include:
Content Strategy for Long-Term Resilience
While content doesn’t tend to deliver a quick-win, it can be a really helpful way to improve SEO, build awareness around your brand, and deliver answers and solutions to your clientele.
Blogs are an excellent way to keep in touch with your clients, promote new products, services, or answer FAQ’s. They can be used to embed in emails, linked to through social media, and even used as a lead-gen for boosted social media posts.
When it comes to social media, you can hear about all kinds of overnight success stories. Whether you’re using your channels to magnify and emulate your business services or to become an “influencer”, the strategy is key.
When devising a social media plan, we recommend that you start with your brand personality, your company’s core values, and consistently engage from that perspective.
Much more palatable than a shot of wheatgrass at a smoothie booth, these strategies could be the boost your business needs to fight off any nasty COVID-19 symptoms.
If you are looking for solutions that stand the test of time and/or deliver immediate results, we have tools and campaigns that can be tailored to your needs.
Have a question? Please get in contact with a member of our team today!