Grigory Metlenko is the lead technical strategist behind the development at YEWS. Based here in Melbourne, Grigory specialises in architecting a business’s “Digital Core” – the essential technical foundation that allows a company to capture leads and grow without the systems breaking under pressure.

At YEWS, he focuses on the building phase. Whether it is a high-performance Shopify store or a custom-built growth engine, Grigory ensures the technology is right from day one. While he builds the foundations here at YEWS, he also oversees the long-term technical health and evolution of these systems for our partner agency, WebM.

His approach is guided by three unique frameworks:

• Trust over Ego: Grigory’s Trust Algorithm focuses on the idea that professional success comes from being reliable and genuinely putting the client’s goals first.
• The “Human Algorithm”: In a world of automated systems, he believes the most important “code” we have is our own empathy, ethics, and leadership.
• Marketing Flow: Grigory treats Time to Resolution (TTR) as a vital marketing metric. He clears the technical hurdles so that the sales flow never loses its impact.

Grigory’s perspective is shaped by a unique mix of high-tech strategy and ancient tradition. Deeply rooted in his Russian Orthodox heritage, he holds an ordained role of service at the Holy Virgin Protection Cathedral in Brunswick East. He also maintains a leadership position with the Rusichi Russian Dance Ensemble, helping to keep cultural traditions alive in our multicultural city.