Brisbane, 2 July 2024 – Your Easy Web Solutions (YEWS), an Australian digital marketing and web development firm, has successfully secured its trademark for “YEWS” in Australia, prevailing against a high-profile challenge by Kanye West. This victory highlights the importance of small businesses defending their brand identity against larger, influential competitors.

Kanye West, internationally recognised in entertainment and fashion, had filed for the same trademark in the areas of gambling and fashion, posing a risk of confusion among consumers and leveraging the established reputation of smaller, unrelated business ventures.

“Securing this trademark is a significant win not just for YEWS but for all small businesses facing challenges from larger corporations,” said Alexei Kouleshov, spokesperson for Your Easy Web Solutions. “This decision affirms that with the right approach and determination, smaller entities can protect their rights and ensure their brand’s integrity.”

The decision by IP Australia to grant the trademark to YEWS reflects the recognition of its longstanding use and the potential market confusion that could have resulted from Mr West’s application. This ruling is a pivotal reminder of the importance of trademark protection in maintaining a company’s identity and the fairness of brand competition.

YEWS is dedicated to supporting other small businesses that might face similar challenges, advocating for fair practices and equitable brand coexistence across all industries. This case underscores the critical role of intellectual property rights in creating a balanced business landscape.

YEWS continues to deliver top-notch web development and digital marketing services from its bases in Brisbane, Melbourne, and the Gold Coast, emphasizing its commitment to excellence and customer satisfaction.

A certificate of YEWS registered trademark can viewed here. The trademark application takes seven months to be fully complete, giving all parties a reasonable amount of time to challenge applications.

For further details on how YEWS achieved this legal victory or to learn more about protecting your own business’s intellectual property, please contact:

Alexei Kouleshov

07 3117 2568

or via our contact form

About Your Easy Web Solutions (YEWS):

Your Easy Web Solutions is a leading provider in Australia for comprehensive web development and digital marketing services, dedicated to innovation and exceptional service delivery. Known for its strategic approach to digital challenges, YEWS helps businesses across various sectors maximize their online potential and achieve competitive advantages.