Accelerate Your Software Company’s Growth with Proven User Acquisition Strategies
We help Australian software companies boost user acquisition, increase customer lifetime value, and establish market leadership – without the trial-and-error approach that wastes your runway.
Tired of burning through marketing budget with campaigns that don’t convert? Frustrated with user acquisition costs that make your unit economics impossible? Ready to build predictable, scalable growth that investors and stakeholders love?
We’ve helped software companies across Australia transform their growth trajectory, with results like consistent lead flow for B2B SaaS and dramatic improvements in customer acquisition costs.
Transparent Investment for Software Companies:
- SaaS Google Ads: From $2,000-$4,000/month + your ad spend
- Software SEO: From $2,500-$4,500/month
- SaaS Website & Landing Pages: From $8,000-$15,000 one-time
- Complete Software Marketing: From $5,000-$7,500/month (integrated growth strategy)
- No Lock-In Contracts: 30-day cancellation notice
Trusted By
Why Most Software Companies Struggle with Sustainable Growth
- High customer acquisition costs (CAC) – Spending more to acquire customers than they’re worth
- Low conversion rates – Traffic that doesn’t convert to trials or paid users
- Poor product-market fit messaging – Features-focused copy that doesn’t resonate with users
- Ineffective funnel optimization – Losing users at every stage from awareness to activation
- Inconsistent lead quality – Attracting users who don’t convert or churn quickly
- Scaling challenges – Growth strategies that don’t scale with increased budget
The Result:
Burning through runway without sustainable growth, struggling to prove ROI to investors, and competing on features instead of value proposition.
Our Case Study Highlight:
“We’ve seen a noticeable increase in leads and engagement – their team is knowledgeable, responsive, and genuinely invested in our success.”
Diana Gargantiel
The YEWS Software Marketing Method: Growth That Scales
Our Approach
SaaS-Focused User Acquisition
Targeted campaigns that attract users who fit your ideal customer profile and have the highest lifetime value potential.
Conversion Funnel Optimization
Optimize every stage from initial awareness through activation, ensuring maximum conversion at each step of the user journey.
Product-Led Growth Strategies
Leverage your product as a growth engine through strategic onboarding, feature adoption, and user experience optimization.
Content Marketing for Software
Educational content that demonstrates value, builds authority, and attracts users actively searching for solutions like yours.
Technical SEO for SaaS
Dominate search results for high-intent keywords that your ideal customers use when researching software solutions.
Growth Analytics & Attribution
Advanced tracking and attribution to understand what’s driving growth and optimize for the metrics that matter most.
YEWS Software Marketing vs Other Providers
YEWS Software Marketing
- SaaS Growth Expertise
- No Lock-In Contracts
- Australian Market Understanding
- Technical Implementation
- Growth Metrics Focus
- Product-Led Growth
- Local Business Hours
Generic Marketing Agencies
- Limited Software Knowledge
- 12-24 Month Contracts
- Generic Business Approach
- Surface-Level Campaigns
- Vanity Metrics Reporting
- Traditional Marketing Only
- Limited Availability
Overseas SaaS Companies
- US-Focused Strategies
- Long-Term Commitments
- International Focus Only
- Template Solutions
- Generic KPI Tracking
- One-Size-Fits-All
- Different Time Zones
Why Software Marketing Expertise Matters:
- SaaS Metrics Understanding – We focus on CAC, LTV, churn rate, and other metrics that matter to software businesses
- Technical Implementation – Proper tracking, attribution, and integration with your existing tech stack
- Growth Hacking Mindset – Innovative tactics to accelerate user acquisition and revenue growth
- Australian Software Market – Understanding of local business software needs and buying behavior
- Investor-Ready Reporting – Metrics and reporting that satisfy stakeholders and support funding rounds
The Bottom Line:
Generic agencies don’t understand software business models or growth metrics. Overseas companies don’t understand Australian business software markets. We specialize in both.
“What truly makes YEWS stand out is the way they treat their customers – like family. CEO Alexei is approachable, supportive, and always available to answer questions.”
Vadim
6-Year Client
Real Results for Real Australian Software Companies
Salon Software Provider – Shortcuts
Engineering a Consistent Lead Flow
Challenge: Powerful software solutions but lacked systematic approach to lead generation and user acquisition
Solution: Implemented comprehensive CRM strategy, targeted EDM campaigns, and partner marketing programs
Results: 200+ monthly leads, 10.61% conversion rate, $22.24 cost per acquisition
Transformation: From sporadic marketing efforts to well-oiled lead generation machine
Achievement: Consistent, qualified lead flow supported by robust CRM and partner networks
B2B SaaS Platform – Project Management
Scaling User Acquisition Profitably
Challenge: High customer acquisition costs making growth unsustainable, poor conversion rates
Investment: From $4,200/month integrated growth marketing approach
Solution: Conversion funnel optimization + content marketing + targeted Google Ads for software buyers
Results: 60% reduction in CAC, 180% increase in trial-to-paid conversion rate
Growth Impact: Achieved sustainable unit economics and investor-ready growth metrics
Market Position: Established as leading solution in Australian project management software market
Healthcare Software Company
Breaking Into Competitive Market
Challenge: Entering crowded healthcare software market with established competitors
Investment: From $3,800/month specialized healthcare software marketing
Solution: Authority-building content + compliance-focused messaging + targeted healthcare professional outreach
Results: 150+ qualified leads per month, 25% trial-to-paid conversion rate
Market Penetration: Successfully gained market share from established competitors
Compliance Success: All marketing maintained healthcare industry compliance requirements
E-commerce Software Platform
Expanding Market Reach
Challenge: Limited market awareness, competing with international e-commerce platforms
Investment: From $4,500/month comprehensive software marketing strategy
Solution: SEO dominance + partner channel marketing + conversion optimization for e-commerce merchants
Results: 300% increase in organic traffic, 45% improvement in demo-to-customer conversion
Business Growth: Expanded from regional to national market presence
Partnership Success: Built strong channel partner network for sustainable growth
Complete Digital Marketing for Software Companies
SaaS User Acquisition Campaigns
- Targeted Google Ads campaigns for high-intent software buyers and decision makers
- LinkedIn advertising for B2B software targeting specific industries and job roles
- Conversion-optimized landing pages for trials, demos, and software downloads
- A/B testing of messaging, offers, and user experience for maximum conversion rates
- Advanced attribution tracking to understand the complete customer journey
Software SEO & Content Marketing
- Technical SEO optimization for software websites and SaaS platforms
- Content strategy targeting software buyers throughout the decision-making process
- Comparison pages and competitive analysis content for consideration-stage prospects
- Feature and use case content that demonstrates software value and capabilities
- Link building and authority development within software industry publications
Conversion Funnel Optimization
- Landing page optimization for trial sign-ups and demo requests
- Onboarding sequence optimization to improve activation and feature adoption
- Email marketing automation for trial users and customer retention
- User experience optimization to reduce friction and improve conversion rates
- Cohort analysis and retention optimization to improve customer lifetime value
Product-Led Growth Strategies
- In-app messaging and feature adoption campaigns for existing users
- Referral program development and optimization for viral growth
- User-generated content and case study development for social proof
- Integration marketing to leverage partner ecosystems and app marketplaces
- Community building and user advocacy programs for organic growth
Growth Analytics & Reporting
- Advanced tracking setup for software-specific metrics (CAC, LTV, churn, etc.)
- Custom dashboards for real-time growth metrics and performance monitoring
- Cohort analysis and user behavior tracking for optimization insights
- Attribution modeling to understand which channels drive the highest-value users
- Investor-ready reporting with key SaaS metrics and growth projections
Technical Implementation & Integration
- Marketing automation platform setup and optimization
- CRM integration and lead scoring for sales team efficiency
- API integrations for seamless data flow between marketing and product
- Advanced tracking implementation for accurate attribution and reporting
- Technical SEO optimization for software websites and documentation
What Makes Our Software Marketing Different:
- SaaS Expertise – Deep understanding of software business models and growth metrics
- Technical Implementation – Proper setup of tracking, attribution, and integrations
- Growth-Focused – Strategies designed to scale with your business and funding rounds
- Product Integration – Marketing that works with your product for compound growth
- Investor-Ready Metrics – Reporting that satisfies stakeholders and supports funding
“We recently engaged YEWS and was very impressed with their service. The team was so helpful, efficient, friendly and great at what they do.”
Jacqui Boyett
Proven Success Across Software Verticals
B2B SaaS Platforms
Helping B2B software companies attract enterprise customers, improve trial-to-paid conversion rates, and build sustainable growth engines.
Healthcare Software
Marketing healthcare technology solutions while maintaining compliance with industry regulations and targeting healthcare professionals effectively.
E-commerce Platforms
Positioning e-commerce software solutions to attract online retailers and merchants looking for comprehensive platform solutions.
Project Management & Productivity Tools
Marketing productivity software to businesses seeking efficiency improvements and better team collaboration solutions.
Financial Technology (FinTech)
Specialized marketing for financial software companies navigating regulatory requirements while attracting financial institutions and consumers.
Education Technology (EdTech)
Marketing educational software solutions to schools, universities, and corporate training departments with appropriate messaging and compliance.
Industry-Specific Software
Custom marketing strategies for vertical-specific software solutions including construction, legal, medical, and other specialized industries.
Marketing Investment That Scales with Your Growth
SaaS Google Ads: From $2,000-$4,000/month management + your ad spend
Software SEO: From $2,000-$4,500/month (based on competition and market size)
SaaS Website & Landing Pages: From $8,000-$15,000 one-time (includes conversion optimization)
Complete Software Marketing: From $5,000-$7,500/month (integrated growth strategy)
No Setup Fees: Initial strategy and implementation included in monthly investment
No Lock-In Contracts: Month-to-month flexibility based on results and growth needs
What Determines Your Software Marketing Investment
- Market Competition Level – Highly competitive software categories require more sophisticated strategies
- Customer Acquisition Cost Goals – Target CAC determines budget allocation and channel mix
- Growth Stage – Early-stage vs scaling companies have different needs and budgets
- Technical Complexity – Enterprise software requires different approaches than SMB solutions
- Geographic Scope – Local vs national vs international market reach affects strategy complexity
- Integration Requirements – Complex tech stack integrations may require additional development
ROI Expectations for Software Companies:
- Month 1-2: Foundation building, tracking setup, initial campaign optimization
- Month 3-4: Improved conversion rates and reduced customer acquisition costs
- Month 5-6: Scalable lead generation and predictable growth metrics
- Month 7+: Sustainable unit economics and investor-ready growth trajectory
Key SaaS Metrics We Optimize:
- Customer Acquisition Cost (CAC) – Reduce cost to acquire new customers
- Lifetime Value (LTV) – Increase revenue per customer over their lifetime
- LTV:CAC Ratio – Achieve sustainable 3:1 or better ratio for healthy growth
- Churn Rate – Reduce customer churn through better targeting and onboarding
- Trial-to-Paid Conversion – Improve conversion from trial users to paying customers
- Monthly Recurring Revenue (MRR) – Build predictable, recurring revenue growth
Real ROI Examples from Software Company Clients:
- Salon Software Provider: Reduced CAC to $22.24 while generating 200+ monthly leads
- B2B SaaS Platform: 60% reduction in CAC with 180% increase in trial conversion
- Healthcare Software: 150+ qualified leads per month with 25% trial-to-paid conversion
- E-commerce Platform: 300% increase in organic traffic with 45% improvement in demo conversion
The Software Growth Math:
If our marketing reduces your CAC by 30% while increasing conversion rates by 50%, the compound effect dramatically improves unit economics and enables sustainable scaling.
Common Questions from Australian Software Companies
We’ve successfully marketed B2B SaaS, healthcare software, e-commerce platforms, and other software verticals. Each requires different strategies and messaging, which we customize for your specific market and user base.
We focus on attracting users who match your ideal customer profile through precise targeting, qualification processes, and messaging that resonates with your best customers.
We focus on metrics that matter to software businesses: CAC, LTV, churn rate, trial-to-paid conversion, MRR growth, and other key performance indicators that investors and stakeholders care about.
Most software companies see initial improvements in conversion rates within 60-90 days. Significant improvements in CAC and sustainable growth typically develop over 3-6 months of optimization.
Absolutely! Our approach includes new user acquisition, onboarding optimization, feature adoption campaigns, and retention strategies to maximize customer lifetime value.
We work with software companies at all stages, from early-stage startups seeking product-market fit to established companies looking to scale growth efficiently.
We have experience integrating with most major SaaS tools including HubSpot, Salesforce, Mixpanel, Amplitude, and others. Proper integration ensures accurate tracking and attribution.
We understand investor expectations and can help establish the growth metrics and trajectory that support successful funding rounds, including proper attribution and reporting.
Why Our Software Marketing Partnership is Risk-Free
No Lock-In Contracts
Unlike other agencies that trap you for 12-24 months, you can cancel anytime with 30 days notice. We earn your business through results, not legal obligations.
Free Software Growth Strategy Session
Even if you don’t work with us, you’ll leave our discovery call with valuable insights about your growth opportunities and a clear roadmap for improvement.
Technical Expertise Guarantee
Our team understands software business models, growth metrics, and technical implementation requirements that generic agencies often miss.
What This Means:
You have everything to gain and nothing to lose. Either we help you achieve the sustainable growth and unit economics your software business needs, or you walk away with valuable knowledge and the freedom to try something else.
Ready to Accelerate Your Software Company’s Growth?
Our Software Marketing Process
1. Free Growth Discovery Call
(45-60 minutes)
We’ll analyze your current growth metrics, user acquisition strategies, and identify immediate opportunities to improve performance and reduce CAC.
2. Software Growth Strategy Session
(90 minutes)
We’ll research your market, analyze competitors, and create a comprehensive growth plan tailored to your software business model and growth stage.
3. Implementation & Optimization
(2-4 weeks)
Our team implements tracking, campaigns, and optimization strategies while you focus on product development and customer success.
4. Scale & Iterate
(Ongoing)
We continuously optimize campaigns, test new channels, and scale what’s working to achieve sustainable, predictable growth.
What You’ll Get in Your Free Software Growth Audit
- Growth Metrics Analysis – Current CAC, LTV, conversion rates, and growth trajectory assessment
- Competitive Intelligence – How other software companies in your space are acquiring users
- Conversion Funnel Review – Opportunities to improve trial-to-paid conversion and reduce churn
- Channel Optimization – Which acquisition channels offer the best ROI for your business model
- Technical Implementation Review – Assessment of current tracking and attribution setup
- Growth Strategy Roadmap – Prioritized action plan for sustainable user acquisition and growth
- Unit Economics Optimization – Strategies to improve CAC payback period and LTV:CAC ratio
- Investor-Ready Metrics Plan – Reporting structure that satisfies stakeholders and supports funding
Stop Burning Through Runway on Growth Experiments That Don’t Scale
Book your free software growth audit and discover how to build predictable, scalable user acquisition that improves your unit economics.
What You’ll Receive:
- Free Software Growth Audit ($999 value) – Complete analysis of your current growth performance
- Custom Growth Strategy – Tailored plan for your software business model and market
- Competitive Intelligence – What successful software companies in your space are doing
Unit Economics Optimization Plan – Strategies to improve CAC, LTV, and growth efficiency
- Technical Implementation Roadmap – Proper tracking and attribution setup recommendations
- Channel Strategy – Which acquisition channels will deliver the best ROI for your business
- Transparent Investment Proposal – Clear pricing based on your growth stage and goals
- No Obligation – Valuable insights whether you work with us or not
Contact Options
Runway Optimization
Every month of inefficient growth burns precious runway and delays milestones
Competitive Advantage
Early movers in growth optimization gain sustainable advantages over competitors
Investor Expectations
Strong unit economics and growth metrics are essential for funding rounds
Market Timing
Software markets move quickly – delayed growth strategies mean missed opportunities
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