Business not ranking on Google Maps?
Here are the most common reasons why it’s not appearing as Google Business listing
- Your website is missing some key elements
- Business listing is incomplete
- Listing has few or no reviews
There are many other reasons why you don’t rank higher than your competitors, but these are the most common ones. Here are some things you can do to fix these issues:
Your Website is Missing Some Key Elements
There are key elements that make every website rank. Just like any piece of text, you need a certain structure in order to make it more readable and easy to navigate. Some of these are:
- Meta title tag
- H1 and H2 tags
- Contact page
- Some of the key business information (see next paragraph)
Google uses these elements in order to identify relevance and connect the listing with your Google Business profile.
Business Listing is Incomplete
When a listing is incomplete, here is what Google usually displays
When a Google Business listing is incomplete, this means that some of the key elements are either missing or incorrect. These are:
- Business name
- Business address
- Phone number
- Website address
- Opening Hours
- Business description
- Logo and Photos
While some of these may seem insignificant, for Google its all about consistency. Having this information, they are able to reconcile listing with other presences of your business throughout the web. You may find that Facebook or TrueLocal reviews are added to your listing.
Listing has few or no reviews
Why should you bother with Google reviews especially if you are in highly regulated industries like the health practitioners? The main reason is that they help you stand out and rank. The stand out part means a higher click-through rate (CTR) which makes your ads more useful to the end user.
Business with no reviews in Google Maps
Here are some goals every business should set around Google Reviews. You should have at least 6 reviews and aim to get 150 reviews. This would allow Google to look at your business as a more valuable one. As a business owner, here are some other reasons why you need to look into Google Reviews.
Google reviews are a scorching hot topic at the moment. Everyone is trying to get them, yet most people struggle to get them. The reason being is that while most customers are happy to provide reviews, the whole process is too complicated for the majority of users. Here are some of the issues they experience:
- Login required to leave a review
- Link to leave a review is often hard to find
- Clients don’t have the motivation (different story when reviews are negative)