Social Media Paid Advertising

Are your Social Media Paid Ads getting you ENOUGH Qualified Leads? 😱

  • Tired of getting NO LEADS from your social media paid ads?

  • Are you WASTING MONEY on social media ads that are NOT WORKING?

  • Do you KNOW clearly if your social media paid ads are WORTH THE MONEY?

  • Do you WISH you could reach your IDEAL CLIENTS in your social media paid ads?

  • Confused about WHICH social media platform to choose for paid advertising?

Get The Leads You Need 💪 Book a 30-Min Discovery Call Now!

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Don’t wait for your competitors to reach your ideal customers before you do!

Too many businesses are relying on organic posts, and losing to their competitors. The YEWS team will use social media data to develop a successful social media marketing campaign for your business.

Social media data enables us to track your ideal target market so that we can understand how they use various online social platforms such as Facebook, Instagram, and LinkedIn. Our team will analyse this information and design a digital ad campaign accordingly to get your business the best possible results.

Is your social media advertising targeting audiences correctly?

Our team will take the time to consult with you so that we have a thorough understanding of your business, your market, and your target audience. This collaborative approach is key to our success in developing social media ads that help you reach your business goals.

Don’t make the mistake of relying on organic reach because you want to cut costs. With our experienced team, you can get many more quality leads with an affordable strategy. Our social media advertising services can be combined with our other services for an even more effective digital marketing solution.

Social media advertising: our process

Our social media experts will analyse all the relevant data that then informs the process of developing a successful social media advertising campaign:

  • Identify and target your ideal customer
  • Determine the best ad formats for your brand, including video ads.
  • Develop unique compelling content for your ads.
  • Focus on the most profitable advertising goals for your business.
  • Relay the benefits your business or ad has to offer.
  • Utilise existing landing pages that are set up for Google Ads.
  • Implement A/B testing: ad headlines, ad copy, products and services, bidding strategies and auctions, specific and broad audiences with/without audiences developed with AI tools.
  • Track campaign data and results and optimise strategies accordingly.

Social media advertising: our services

It’s simple to set up an ad, but it takes expertise to set up one that is successful.

Data Analysis

We use the latest tools to accurately monitor data. This data is analysed to measure the progress and success of your ad campaign. We then adjust your campaign strategies accordingly to get the best possible results.

Audience Analysis

We identify and locate your target audience and assess their online usage across social media platforms. This enables us to design laser-targeted ad campaigns that have much higher conversion rates.

Tailored Strategies

Every ad campaign is uniquely tailored to your brand and your business goals. This is what sets us apart and makes our digital marketing strategies so successful in generating leads and conversions.

Content Creation

We will provide compelling content for your ad campaign that appeals to your target audience and ensures your audience engages with your brand.

Monitoring

By monitoring your social media accounts during ad campaigns, we can quickly identify and take advantage of any opportunities that arise. Similarly, potential issues can be immediately addressed and rectified.

Ad Campaign Support

Our team will assist you throughout the entire process of a paid ad campaigns. We will ensure that every component of your campaign from start to finish is optimised for maximum results.

Why Choose Us

Strategy First

Its important to first work out a strategy that will be rolled out before committing to anything. While there are many popular digital marketing methods, we believe that you should focus on what works best for your business. We offer tailored sessions to address the specifics of your business.

Conversion Focused

We believe that any digital marketing campaigns should be fully track-able. This is why before we start anything, we make sure that conversion tracking is implemented for all user activity. We coach our clients on how to implement relevant and available methods and analyse them.

No Guinea Pigs

We don’t like for our clients to be experimenting with their budgets. Instead we would like to apply sure-fire principles in order to get tangible results. There is nothing wrong with experimenting, its just that we believe that you should start with a win. There are always quick-win or “low hanging fruit” techniques that can be implemented.

Eighty / Twenty Optimisation

Being big advocates of the 80/20 principle, we teach our clients on applying this to their digital marketing. There is always a way to improve and we believe that 80/20 is the simplest and most effective way to do this.

No Lock-In Contracts

Being big advocates of the 80/20 principle, we teach our clients on applying this to their digital marketing. There is always a way to improve and we believe that 80/20 is the simplest and most effective way to do this.

Local Based Agency

We are an Australian-based agency with offices across Brisbane, Melbourne and Gold Coast. We love catching up with our clients face to face, however, if you are a little further away, we can organise a personalised call or video conference.

Why choose YEWS for social media advertising?

We keep your business at the cutting edge of digital marketing strategies.

The online world is ever-changing. This is especially the case for the digital market. Social media channels frequently update their platforms, rapidly adding and removing features. The result is a digital ecosystem that is constantly evolving and adapting to threats and progress.

We take the time to master digital marketing so you don’t have to.

You need to ensure that your digital marketing strategies are flexible and can adapt to constant changes and updates, so that your ad campaigns are still optimised for maximum results. That’s why it’s best to leave your paid ad campaigns to the experts. Our team makes sure that all our strategies are constantly updated and tweaked in line with the latest developments.

Honest, transparent communication is coupled with ethical strategies.

We value integrity in all that we do. All our strategies and campaigns are designed to get maximum results for your business, without compromising our ethical approach. You will be able to accurately track your campaigns and measure your return on investment (ROI).

We combine expertise and experience.

Our team has accumulated impressive experience running paid social media advertising for many Australian businesses. Expert insight and professional knowledge take our advertising campaigns to the next level. We are results-driven, and this is reflected in the measurable success of our ad campaigns.
We can combine social media advertising with our other digital marketing services, such as pay per click (PPC) advertising, to provide a tailored digital marketing strategy that’s aimed at increasing leads from your ideal audience.

Frequently Asked Questions

Social Media Paid Advertising refers to the use of paid advertising on social media platforms to promote and grow your business. This can be an effective way to reach out to potential customers and grow your customer base.

There are many benefits to using Social Media Paid Advertising for your business. Paid advertising on social media platforms can help you reach out to potential customers who are not familiar with your brand. Additionally, paid advertising can help boost your brand awareness and visibility online.

There are various types of Social Media Paid Advertising, depending on the social media platform that you use. Some of the most common types of paid advertising include Facebook Ads & Instagram Ads.

The cost of Social Media Paid Advertising depends on the type of advertisement and the social media platform that you use. Generally, the cost of paid advertising is based on a per-click or per-impression basis.

Creating a Social Media Paid Advertising campaign is not as difficult as it may seem. The first step is to determine your goals and objectives for the campaign. Once you have determined your goals, you can then choose the type of advertisement and the social media platform that you want to use. After you have selected your advertisement and social media platform, you will need to create your ad copy and creative. Finally, you will need to set your budget for the campaign.

Some tips for creating a successful Social Media Paid Advertising campaign include:

  • Determining your goals and objectives for the campaign.
  • Choosing the right type of advertisement and social media platform.
  • Creating compelling ad copy and creative.
  • Setting a budget for the campaign.
  • Monitoring and optimizing the campaign on an ongoing basis.

Some common mistakes made in Social Media Paid Advertising include:

  • Not setting clear goals and objectives for the campaign.
  • Choosing the wrong type of advertisement or social media platform.
  • Creating poorly written ad copy or using low-quality creative.
  • Not monitoring or optimizing the campaign on an ongoing basis.

There are various metrics that you can use to measure the success of your Social Media Paid Advertising campaign. Some of the most common metrics include:

  • Reach: The number of people who have seen your ad.
  • Impressions: The number of times your ad has been seen.
  • Clicks: The number of times people have clicked on your ad.
  • Conversions: The number of people who have taken the desired action after clicking on your ad.

Some best practices for Social Media Paid Advertising include:

  • Determining your goals and objectives for the campaign.
  • Choosing the right type of advertisement and social media platform.
  • Creating compelling ad copy and creative.
  • Setting a budget for the campaign.
  • Monitoring and optimizing the campaign on an ongoing basis.

Some industries that benefit from Social Media Paid Advertising include:

  • Retail
  • Ecommerce
  • B2B
  • Travel
  • Entertainment

The amount that you should budget for your Social Media Paid Advertising campaign will depend on various factors, such as your goals and objectives, the type of advertisement, the social media platform, and the targeting options.

Some example objectives for a Social Media Paid Advertising campaign include:

  • Generating leads
  • Increasing brand awareness
  • Driving traffic to a website or landing page
  • Increasing sales or conversions
  • Increasing engagement with a social media page or post

Some example target audiences for Social Media Paid Advertising include:

  • People who live in a certain city or state
  • People who have visited a website in the past 30 days
  • People who have purchased a product in the past 6 months
  • People who are interested in a certain topic or keywords

You can get started with Social Media Paid Advertising by contacting YEWS for a free consultation. We will help you determine your goals and objectives for the campaign, choose the right type of advertisement and social media platform, create compelling ad copy and creative, set a budget for the campaign, and monitor and optimize the campaign on an ongoing basis.