Search Engine Marketing

Increase your brand awareness and expand your online reach with expert search engine marketing (SEM).

Unless your business appears at the top of search engine results pages (SERPs), online users searching for products or services in your industry simply won’t find you. We ensure that prospective clients will find your business online!

Book a free discovery session to discuss how we can grow your business through tailored yet affordable digital marketing.

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Our SEM services will grow your business and put you in front of your target market.

Online users are constantly using search engines to find information, locate services, research products, and more. No matter what you are looking for, chances are you will use a Google search to find the answer for you. And when you see the search engine results pages? You will automatically look at the results that fall above the fold. And that’s exactly where we will place your business – above relevant search results.

With so many potential customers using online search queries, you need to take advantage of the powerful marketing platforms provided by major search engines.

SEM is all about leveraging search engines to promote the products or services on your website and landing pages. As experts in search engine optimization (SEO), we can utilise the latest SEO strategies to devise effective SEM ad campaigns to grow your business. It’s all about increasing your online visibility and increasing the speed of the sales process for your business.

What is SEM?

SEM is a form of pay per click (PPC) marketing. Based on consumers’ online behaviour, our SEM strategies will increase your website’s visibility in SERPs. Importantly, your brand will be placed above relevant search results – in front of your ideal customers who have a high purchasing intent. In other words, these paid advertisements are both cost effective and high converting.

Prospects only convert to paying customers after several interactions with your brand. An effective SEM campaign will build that brand familiarity.

No matter the type or scale of your business, using paid search marketing such as Google Ads (formerly Google AdWords) or Bing Ads is a cost-effective digital marketing strategy that delivers results.

In a nutshell, our SEM strategies will increase your business’ visibility in search engines. Importantly, your business is placed in front of a very targeted audience segment.

Why choose YEWS for your SEM campaign?

  • Custom SEM strategy that is tailored to your specific business.

  • Regular and thorough keyword research and analysis ensures your paid ads are relevant.

  • We bid on high-value keywords to optimise your ad performance.

  • Increase your ads’ Quality Score (i.e. quality and relevance).

  • A higher Quality Score means higher ad performance, which means you pay less per click.

  • Increased traffic to your website and landing pages and higher conversion rates.

  • Constant monitoring and evaluation to ensure your campaign is always optimised to cost less and increase your revenue.

How can SEM benefit your business?

Improved brand recognition and familiarity

Digital marketing is all about increasing your brand awareness and making your products or services visible to your target audience. We use several tactics to place your business above the fold in Google SERPs. Customer behaviour and keyword analysis allows us to select and bid on the most accurate and valuable keywords. Additionally, your Google Ads can feature your brand name in the headline, description, display URL, and extension link. This all works towards boosting online brand recognition.

Increased conversion rates

An expert search engine marketing strategy can yield a very quick return on investment (ROI). Because we will tailor our strategies to your business, you can expect almost immediate sales and conversions. We will monitor and evaluate your SEM ad campaign to ensure it is regularly updated and optimised to provide continuous growth.

Specific targeting

Only a small percentage of the billions of Google searches conducted every month will apply to your business. Our SEM services enable you to use several targeting options to ensure that your paid ads appear at the right time, in the right place, in front of the right people. It’s all about knowing how to target a specific audience segment.

Complete campaign control

In SEO, organic search results are displayed according to the search engine. SEM advertising, on the other hand, allows you to control your brand messaging, calls to action (CTAs), as well as the scope of your campaign. You can manage your advertising budget, ad schedule, targeted audience segments, and more.

Measurable results

An SEM ad campaign is measurable. By measuring the results of the campaign, you can assess your ad performance. Data analytics enable you to determine which advert has the best conversion rate for each metric (i.e. clicks, impressions, etc).

Higher organic traffic

The vast majority of your customers started their online experience by using a search engine. Therefore, by being more visible in search engines, your brand will be exposed to most of your prospective customers. We will use our expertise to leverage SEM strategies to drive high converting traffic to your site from SERPs.

We offer a wide range of digital marketing services that will work together to grow your business!

Whether it’s SEM, social media ads, SEO, WordPress design, etc, we will design tailored digital marketing strategies that dovetail with your sales funnel and grow your business more than ever before.

Frequently Asked Questions

Search engine marketing (SEM) is a form of digital marketing that uses search engines as a way to reach customers. SEM involves using paid advertising to appear in search engine results pages (SERPs), as well as organic techniques like SEO to improve visibility.

There are a number of reasons why SEM might be important for your business. Paid search can help you reach new customers who are actively looking for products or services like yours. And because you only pay when someone clicks on your ad, it can be a cost-effective way to grow your business.

Some of the benefits of SEM include:

  • Reach new customers: SEM can help you reach new customers who are actively searching for products or services like yours.
  • Cost-effective: You only pay when someone clicks on your ad, so SEM can be a cost-effective way to grow your business.

There are two main types of SEM: paid search and organic search. Paid search involves using advertising to appear in SERPs, while organic search uses techniques like SEO to improve visibility without paying for ads.

Paid search is a form of SEM that uses advertising to appear in SERPs. With paid search, you bid on keywords that you want your ad to appear for. When someone searches for those keywords, your ad has the chance to appear alongside the organic search results.

Organic search is a form of SEM that uses techniques like SEO to improve visibility without paying for ads. With organic search, you focus on optimizing your website and content to rank higher in SERPs organically, rather than Paying for ads.

A keyword is a word or phrase that someone might use when searching for a product or service like yours. For example, if you sell shoes, some relevant keywords might be “shoes”, “sneakers”, or “running shoes”.

A keyword bid is the amount that you are willing to pay for each click on your ad when someone searches for a given keyword. For example, if you have a $100 daily budget and you bid $1 per click, your ad will appear up to 100 times per day.

Quality score is a measure of how relevant and useful your ad is to the person who sees it. The higher your quality score, the more likely your ad is to be shown, and the less you’ll have to pay per click.

Negative keywords are words or phrases that you don’t want your ad to show up for. For example, if you sell shoes, you might add the negative keyword “sandals” so that your ad doesn’t show up when someone searches for “sandals”.

A conversion is a goal that you have set for your SEM campaign, such as making a purchase or signing up for a newsletter. You can track how many conversions you get from your SEM campaign by setting up tracking code on your website or using a tool like Google Analytics.

Cost-per-conversion (CPC) is the amount that you pay for each conversion that you get from your SEM campaign. For example, if you have a CPC of $100 and you get 10 conversions, your total cost would be $1,000.

Cost-per-click (CPC) is the amount that you pay for each click on your ad. For example, if you have a CPC of $1 and someone clicks on your ad 100 times, your total cost would be $100.

Click-through rate (CTR) is the percentage of people who click on your ad after seeing it. For example, if your ad is shown to 1,000 people and 100 of them click on it, your CTR would be 10%.

Average CPC is the average amount that you pay for each click on your ad. Your CPC will vary depending on a number of factors, such as your quality score and the competitiveness of the keyword that you’re bidding on.

The cost of SEM varies depending on a number of factors, such as the type of campaign you’re running, the keywords you’re bidding on, and your target CPC. However, on average, businesses spend $1-10 per click on SEM campaigns.

There are a few things that you can do to improve your quality score, such as making sure your ad is relevant to the keyword that you’re bidding on and ensuring that your landing page is user-friendly.

There is no one-size-fits-all answer to this question, as CTR will vary depending on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, a good CTR for SEM is generally above 1%.

Again, there is no one-size-fits-all answer to this question, as CPC will vary depending on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, a good CPC for SEM is generally below $10.

There are a few things that you can do to improve your CTR for SEM, such as making sure your ad is relevant to the keyword that you’re bidding on and testing different ad copy and images.

Average CPA for SEM varies depending on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, on average, businesses spend $2-5 per conversion on SEM campaigns.

There are a few things that you can do to improve your CPA for SEM, such as making sure your ad is relevant to the keyword that you’re bidding on and ensuring that your landing page is user-friendly.

Again, there is no one-size-fits-all answer to this question, as CPA will vary depending on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, a good CPA for SEM is generally below $5.

Average CTR for a display ad varies depending on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, on average, businesses have a CTR of 0.1-0.5% for their display ads.

There are a few things that you can do to improve your CTR for a display ad, such as making sure your ad is relevant to the keyword that you’re bidding on and testing different ad copy and images.

Again, there is no one-size-fits-all answer to this question, as CTR will vary depending on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, a good CTR for a display ad is generally above 0.5%.

Some best practices for SEM include making sure your ad is relevant to the keyword that you’re bidding on, testing different ad copy and images, and ensuring that your landing page is user-friendly.

Some common mistakes businesses make with SEM include bidding on too many keywords, not testing different ad copy and images, and having a poorly designed landing page.

How often you should be changing your SEM campaigns depends on factors such as the type of campaign you’re running and the competitiveness of the keywords you’re bidding on. However, on average, businesses should be changing their SEM campaigns every 1-2 months.

YEWS is a digital marketing agency that specializes in SEM (Search Engine Marketing). We help businesses improve their online visibility and ROI through targeted campaigns that drive traffic to their website.

If you’re interested in learning more about how we can help you with your SEM needs, please feel free to contact us for a free consultation. We’d be more than happy to chat with you about your specific goals and needs.