Local SEO Agency

Are you being OUTRANKED by your competition in your LOCAL area? 🤯

  • Does your website get NO LEADS or ENQUIRIES from LOCAL people?

  • Are you STRUGGLING to rank locally for TOP POSITIONS on Google?

  • Do you suspect you could GET BETTER RESULTS with another agency?

  • WISH you could outrank your local competitors with EASE?

  • NEED HELP getting your website ranked in your local area?

Dominate your local competitors in Google 💪  Book 30-Min Discovery Call

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Our Local SEO services will help you connect with local high-intent customers.

The digital landscape is becoming an everyday part of modern life. Increasingly, online users are conducting searches with local intent. This means that people are using Google and other major search engines to find businesses within a specific geographic area. Thorough keyword research reveals that potential customers are searching online, whether they are looking for local products or services.

If you don’t take advantage of this, your competitors will only stand to benefit. If you want your business to succeed, you need to stand out in local search results. Our Local SEO services are designed to do just that. We will ensure your business website achieves high local rankings in search engine results pages (SERPs).

Let our team help you become the local business that customers reliably find online. We will help you target local customers from your ideal audience segment, drive them to your website, and guide them through your sales funnel. Our approach is results-based, designed to generate measurable increases in enquiries and sales.

What is Local SEO?

Local SEO is a process whereby we improve your business’ visibility to online users searching for products or services within a specific geographic area. This is far more specific than traditional SEO, which improves your website’s searchability on a national or global scale.

What influences your local SEO ranking in Google?

  • Google My Business listing

  • Consistent name, address and phone number in local business citations

  • Domain authority

  • Quality local search citations

  • Click through rates from search results

  • Keywords

  • User experience (UX)

  • Quality, velocity, and diversity of reviews

  • Link signals

Our Local SEO strategies will boost your Local SEO ranking.

We tailor our digital marketing strategies to improve your Local SEO ranking within your industry.

  • Target high-value keywords for local business SEO

  • Optimise your Google My Business listing

  • Improve local search citations

  • Robust online reputation management

  • Link building

  • Implement on-page SEO

  • Optimise local SEO landing pages

  • Strategic content marketing for Google Local SEO

Our team is here to help you navigate the digital landscape and ensure your online presence is optimised for local SEO.

Local SEO is essential if you want to position your business in front of local customers from your target audience.

We provide expert Local SEO services throughout Australia, catering to both small businesses and larger companies who want to increase their customer base within the physical location or area they serve. Our team uses the latest strategies to improve our clients’ Local SEO rankings.

Our Local SEO services will help your business thrive!

With so many businesses competing online, expert Local SEO services not only keep you in business, but help you rise above your competitors. Local SEO needs to be a part of your local digital marketing campaigns.

Local SEO optimisation is essential for small businesses, as well as companies that operate in more than one location. We will help you get more qualified leads, and guide them through your sales funnel. Here is what you can expect from working with our team:

  • Local SEO campaigns across multiple digital platforms

  • Higher Local SEO rankings

  • Increased targeted traffic to your website

  • More enquiries from high intent prospective customers

  • More visitors to your brick-and-mortar store

  • Increased sales revenue

  • Improved return on investment (ROI) for marketing

  • Reduced advertising costs

  • Positive online reputation

  • Trusted market authority

  • Enhanced visibility on Google Maps

  • Optimised listing in Google My Business

  • Stronger connection to your local community

  • Reputable local business citations

We achieve this through implementing a range of proven Local SEO strategies that work together to increase your conversion rate.

Local SEO audit

Improving Local SEO rankings always starts with a Local SEO audit. Our team will conduct a thorough analysis of your current Local SEO ranking. This includes various components such as NAP, Google My Business, reviews, landing pages, local citations, and more. This analysis enables us to gain the insight we need to tailor our Local SEO services to your specific business.

Keyword research and strategy

In order to target your local audience segment, we will research and identify high value geo-specific keywords within your industry. This forms the basis of the localized content that needs to be featured on your website to boost Local SEO rankings.

Google My Business SEO

Google My Business (GMB) is a free marketing tool that enables you to control how your brand is shown on Google Search and Google Maps. We will help you develop a consistent business profile across all the relevant online business directories. This also increases your chances of getting into one of Google’s local packs.

eCommerce SEO

At least half of your customers will conduct a mobile search when making purchasing decisions. Our Local SEO services will place your brand in front of these consumers looking online for local products or services in your area.

On-page optimisation

We will optimise your website’s homepage and metadata for your target location. Using a range of local optimisation tactics, our team will ensure that search engines identify your brand offerings as well as your target locations.

Link building

We use several local link building strategies to attract high value links to your website. This leads to improving your local digital dominance in your industry.

Business citation management

Local SEO citations are local business directories. Not only will we add your brand to these citations, but we will also research and identify any niche industry directories where your business could gain valuable exposure.

Franchise SEO

Local SEO is important for businesses that operate in multiple locations. We will ensure that your local landing pages are optimised for the relevant area. It’s about balancing Local SEO with increasing traffic and conversions on your company website. And our team knows just how to achieve that.

Online reputation management (ORM)

Online customer reviews have great marketing potential. Most customers will read online reviews when making a purchasing decision about a local business. We will put systems and software in place to help you acquire online reviews from your best customers.

Content writing

Our content writers create and publish Local SEO content to drive more traffic from your target audience segments to your website. We provide engaging website content and blog posts that leverage high-value geo-specific keywords for your industry. Regularly publishing optimised content is an important component of a Local SEO campaign.

Conversion rate optimisation (CRO)

Improving your conversion rate comes down to driving more high intent inquiries and visits to your location. This requires expert Local SEO services. Our team is here to help you optimise every aspect of your business’ Local SEO, so that you can improve your local ranking and enjoy higher revenue.

Why Choose Us

Strategy First

Its important to first work out a strategy that will be rolled out before committing to anything. While there are many popular digital marketing methods, we believe that you should focus on what works best for your business. We offer tailored sessions to address the specifics of your business.

Conversion Focused

We believe that any digital marketing campaigns should be fully track-able. This is why before we start anything, we make sure that conversion tracking is implemented for all user activity. We coach our clients on how to implement relevant and available methods and analyse them.

No Guinea Pigs

We don’t like for our clients to be experimenting with their budgets. Instead we would like to apply sure-fire principles in order to get tangible results. There is nothing wrong with experimenting, its just that we believe that you should start with a win. There are always quick-win or “low hanging fruit” techniques that can be implemented.

Eighty / Twenty Optimisation

Being big advocates of the 80/20 principle, we teach our clients on applying this to their digital marketing. There is always a way to improve and we believe that 80/20 is the simplest and most effective way to do this.

No Lock-In Contracts

Being big advocates of the 80/20 principle, we teach our clients on applying this to their digital marketing. There is always a way to improve and we believe that 80/20 is the simplest and most effective way to do this.

Local Based Agency

We are an Australian-based agency with offices across Brisbane, Melbourne and Gold Coast. We love catching up with our clients face to face, however, if you are a little further away, we can organise a personalised call or video conference.

Local SEO services work in tandem with generating quality leads.

Our Local SEO services will improve your brand’s online presence, and use organic results to drive more local traffic to your website. We can help you identify which Local SEO strategies will work best to increase lead generation for your website. But it’s important to keep in mind that Local SEO – like any other digital marketing strategy – doesn’t work in isolation.

Local SEO services work best when aligned with all your other digital marketing strategies. However, it takes time and expertise to master any aspect of digital marketing. In reality, as a business owner you don’t have the time to master it all. You need an expert in each major component of your digital marketing. Fortunately, we provide just this, at affordable rates.

As a digital marketing agency, we provide a wide range of digital marketing services. Our team consists of experts who are at the cutting edge of their respective fields. But we are not like other digital marketing agencies: we don’t offer a ‘one size fits all’ approach to succeeding online.

At Your Easy Web Solutions, we specialise in tailoring these digital marketing strategies to your specific business.

This means that all aspects of your online marketing work in conjunction, providing a far more cost-effective campaign with a higher ROI. We care about your success, and will ensure that all our services are tailored into a custom campaign that delivers optimal results. We are a results-driven agency, and believe in providing our clients with quick, measurable results that can be sustained in the long run.

Frequently Asked Questions

Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. Local SEO specifically refers to the ranking of a website for local searches. It is important for businesses to invest in Local SEO because it allows them to be more visible to potential customers who are searching for their products or services in their area.

Local SEO works by optimizing a website for specific keywords that are related to the business’s products or services and its location. When someone searches for these keywords on a search engine, the website will appear higher in the search results if it is optimised for Local SEO.

There are many benefits of investing in Local SEO, including:

  • Increasing visibility and traffic to your website
  • Generating leads and sales from potential customers who are searching for your products or services in your area
  • Building trust and credibility with potential customers
  • Enhancing the overall online presence of your business

There are a number of ways you can improve your Local SEO, including:

  • Optimizing your website for local keywords
  • Creating and claiming local business listings
  • Creating and claiming local citations
  • Building local backlinks

A local business listing is an online directory listing that includes your business’s name, address, phone number, and other relevant information. Claiming and optimizing your businesses listings is one of the best ways to improve your Local SEO.

A local citation is an online mention of your business’s name, address, and phone number. Creating local citations helps to improve your Local SEO by increasing your website’s visibility and building trust with potential customers.

A backlink is an incoming link to your website from another website. Backlinks are important for Local SEO because they help to increase your website’s authority and credibility.

There are a number of ways you can create local business listings, including:

  • Creating listings on directory websites like Yelp, Google My Business, and Bing Places
  • Creating listings on local chamber of commerce websites
  • Creating listings on industry-specific directories

There are a number of ways you can create local citations, including:

  • Creating profiles on local directory websites
  • Creating profiles on local business listing websites
  • Creating blogs or articles that include your business’s name, address, and phone number

There are a number of ways you can build local backlinks, including:

  • Creating listings on local directory websites
  • Creating profiles on local business listing websites
  •  Creating blogs or articles that include your business’s name, address, and phone number

Some common Local SEO mistakes include:

  • Not claiming or optimizing your local business listings
  •  Not creating or claiming local citations
  • Not building local backlinks

You should aim to update your Local SEO on a monthly basis. However, if you are making major changes to your website or business, you may want to consider updating your Local SEO more frequently.

The difference between Local SEO and organic SEO is that Local SEO is specifically optimized for local search results, while organic SEO is optimized for general search results.

The difference between Local SEO and pay-per-click (PPC) advertising is that Local SEO is a long-term strategy that will continue to provide results over time, while PPC is a short-term strategy that will stop providing results as soon as you stop paying for it.

Yes! Our team of experts can help you with all aspects of your Local SEO, from keyword research to creating local citations. We also offer a free consultation so you can learn more about how we can help you improve your Local SEO.