Black Friday & Cyber Monday sales forecast to grow YOY

5.4 Billion

Forecasted Aussie spend across the four day Cyber Sales event. Black Friday through to Cyber Monday.

In 2020 Aussies spent $5b over the same period showing continued growth in participation across these sales events.

SO WHAT? Consider slightly elevated demand when planning budgets and logistics around this years
Cyber Weekend sales.

Gen Z are leading the way with 62% of Gen Z planning to shop in the BF or CM sales

Percentage planning to shop the Black Friday or Cyber Monday sales
Percentage Planning To Shop The Black Friday Or Cyber Monday Sales

SO WHAT? Gen Z are by far the most engaged with cyber sales. Lead with products and messaging
targeting this demographic but also consider other demographics who may also be planning to shop.

However, Gen X are planning on spending significantly more

How much will you spend during the sales season (Black Friday, Cyber Monday, etc) this year?
How Much Will You Spend During The Sales Season 1

SO WHAT? Across the board Aussies are looking to spend big over sales season. They may be looking for a deal but that doesn’t mean they are not prepared to spend big. Gen X looks to be the sweet spot of 48% participation and the highest average spend.

As of the end of October, 40% of Aussies have already started their holiday shopping!

I have already started my holiday shopping this year
I Have Already Started My Holiday Shopping This Year

SO WHAT? The time is now to showcase holiday deals with almost half of Aussies already starting their christmas shopping.

It’s starting earlier every year…

Indexed Search Volume – Black Friday & Cyber Monday
Indexed Search Volume Black Friday Cyber Monday

SO WHAT? Black Friday is becoming less of a day event, and is stretching to Black Friday week/period. Make sure to be present during the period to capture early demand

This year is not different with Black Friday searches up 58% YoY

This Year Is Not Different With Black Friday Searches Up 58 Yoy 1

SO WHAT? Black Friday searches have already starting more than two weeks away with strong growth. Customers are in market for deals and offers make sure to be present

What categories are currently growing?

Search Growing categories over the last week
Search Growing Categories Over The Last Week

SO WHAT? Online grocery and delivery shopping seeing strong boost along with an opportunity in beauty and personal care categories post lockdowns to be captured

Some Retailers are already capturing demand through exclusive deals and CRM

Some Retailers Are Already Capturing Demand Through

SO WHAT? Build awareness, anticipation & remarketing audiences to give you the advantage come Cyber Weekend.

Retail Mobility is approaching pre-covid levels

Retail Mobility Is Approaching Pre Covid Levels

SO WHAT? As Aussies return to retail and recreation locations consider how your digital marketing strategies drive omni sales results with retail searches still holding at strong growth Vs benchmark..

Searches in Retail Categories is still strong (excluding Groceries)

Searches In Retail Categories Is Still Strong

Searches in the Groceries Category is still strong

Searches In The Groceries Category Is Still Strong