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So you’ve set up conversion tracking, and now, you’re looking to run, maximise and optimise your Google Ads campaigns. For this understanding your data is key. To be able to maximise your results from Google Ads and achieve your goals faster, you will need to understand your customer’s pain points and then fine-tune your campaigns [...]
You have set up your Google Ads account and campaigns. Now, you may wonder what is the next step and how to make it work, and what is involved? Don’t worry, we’re here to help. Beyond the set-up phase, to improve your results and optimise your campaign, I will be sharing some of my techniques [...]
So you’ve set your Google Ads by following our guide Google Ads account and campaign and now it’s up and running, what’s the next? Now, you may see that there are impressions and clicks in your account, but you may wonder how many leads or sales you have from those impressions and clicks? Great, because [...]
Recently, digital marketing has become a must-have tactic to grow businesses of all sizes. Due to its reach, customisable features and sophisticated targeting, Google Ads is one of the most popular channels for digital marketing. In this article, I will take through you all the steps to correctly set up your very first Google Ads [...]
UTM stands for Urchin Tracking Module parameters. UTM helps to pinpoint what’s working and what’s not with a tracking code on the URL for a website or campaign. They can be used across Google Ads, Pinterest, email and Facebook campaigns. Use UTM’s to cut campaign failures and double down on what’s working well. Better manage [...]
