About Kai Yang

Kai is the guru behind digital marketing campaigns. His strength is utilising the newest and best tactics in order to help campaigns perform in the best possible way.
3 06, 2020

Google Ads Basic: Campaigns. How to Maximise & Optimise Google Ads Search Campaign

By |2020-06-03T11:32:19+10:00June 3rd, 2020|Google Ads, Google Ads Tips|0 Comments

So you’ve set up conversion tracking, and now, you’re looking to run, maximise and optimise your Google Ads campaigns. For this understanding your data is key. To be able to maximise your results from Google Ads and achieve your goals faster, you will need to understand your customer’s pain points and then fine-tune your campaigns [...]

1 06, 2020

Google Ads Fundamental – Account Structure & Optimisation

By |2020-06-01T18:25:58+10:00June 1st, 2020|Google Ads, Google Ads Tips|0 Comments

You have set up your Google Ads account and campaigns. Now, you may wonder what is the next step and how to make it work, and what is involved? Don’t worry, we’re here to help. Beyond the set-up phase, to improve your results and optimise your campaign, I will be sharing some of my techniques [...]

27 05, 2020

Google Ads Basic – Conversion Tracking Setup

By |2020-05-27T11:53:17+10:00May 27th, 2020|Google Ads|0 Comments

So you’ve set your Google Ads by following our guide Google Ads account and campaign and now it’s up and running, what’s the next? Now, you may see that there are impressions and clicks in your account, but you may wonder how many leads or sales you have from those impressions and clicks? Great, because [...]

26 05, 2020

How To Set Up Google Ads Campaign and Why It Is Crucial For Your Business

By |2020-05-27T15:56:32+10:00May 26th, 2020|Google Ads|0 Comments

Recently, digital marketing has become a must-have tactic to grow businesses of all sizes. Due to its reach, customisable features and sophisticated targeting, Google Ads is one of the most popular channels for digital marketing. In this article, I will take through you all the steps to correctly set up your very first Google Ads [...]

13 05, 2020

UTM – What is it and why is it the secret to success for your next digital marketing campaign?

By |2020-05-13T15:39:13+10:00May 13th, 2020|Marketing Tips|0 Comments

UTM stands for Urchin Tracking Module parameters. UTM helps to pinpoint what’s working and what’s not with a tracking code on the URL for a website or campaign. They can be used across Google Ads, Pinterest, email and Facebook campaigns. Use UTM’s to cut campaign failures and double down on what’s working well. Better manage [...]