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What is the customer journey? Before we dig into more about customer journey, let’s start with what is the customer journey. You can think of the customer journey like a map, which leads your customers to know and interact with your business. To put it simply, it’s a summary of the overall process & interactive [...]
Digital Marketing Masterclass: Unite & Conquer with Cross-Channel Marketing You may or may not have heard of cross-channel marketing before. Today we will start with 1) what is cross-channel marketing, 2) how to get started, and 3) why you should consider this strategy. What is cross-channel marketing? Cross-channel marketing or some people say omnichannel [...]
For every 9/10 business owners, they’ve either heard of - or already use - Google Analytics. However, the majority would only use it to monitor traffic. There are more features in Google Analytics, which provide all businesses more insight than just traffic. Do you want to use the tools you currently have to understand your [...]
Remarketing campaigns are a crucial part of digital marketing often undervalued or missed. In this article, I will show you how to put consumer behaviour - sourced directly from Google Analytics - at the centre of your remarketing campaign strategy for an online store. According to Statista, the average rate across industries is 75.6% [...]
Are you trying to understand what the data on your Google Analytics means? Remember, Google Analytics is made to be customisable. So make sure you’re seeing the data that is most important to your campaign. Start at the start by setting it up correctly. Here are a few basic hacks to ensure you can make [...]
Campaign Targeting Optimisation For Search, Display, Shopping and YouTube Ads. *Formerly AdWords In YEWS Google Ads Masterclass today, we will talk about a few more targeting options below. It helps to generate quality traffic to your campaigns by displaying your ads to the right people at the right time and right place, and also, [...]
So you’ve set up conversion tracking, and now, you’re looking to run, maximise and optimise your Google Ads campaigns. For this understanding your data is key. To be able to maximise your results from Google Ads and achieve your goals faster, you will need to understand your customer’s pain points and then fine-tune your campaigns [...]
You have set up your Google Ads account and campaigns. Now, you may wonder what is the next step and how to make it work, and what is involved? Don’t worry, we’re here to help. Beyond the set-up phase, to improve your results and optimise your campaign, I will be sharing some of my techniques [...]
So you’ve set your Google Ads by following our guide Google Ads account and campaign and now it’s up and running, what’s the next? Now, you may see that there are impressions and clicks in your account, but you may wonder how many leads or sales you have from those impressions and clicks? Great, because [...]
Recently, digital marketing has become a must-have tactic to grow businesses of all sizes. Due to its reach, customisable features and sophisticated targeting, Google Ads is one of the most popular channels for digital marketing. In this article, I will take through you all the steps to correctly set up your very first Google Ads [...]
