Fill your schedule by re-engaging past clients.

Businesses are often going through cycles where their schedule can be a little empty. This can be due to seasonal events or economic turbulence.

While the best form of business is referrals, most businesses don’t ask for them. Using the below strategy can be a great way to reengage past customers and also get referrals.

Strategy:

  1. Build a list of past customers (e.g. export from Xero)
  2. Import list into mass mailing tool
  3. Create an offer (e.g. discount, referral incentive, avoid missing out, etc.)
  4. Activate the list by sending a generic, personalised email to touch base (e.g. Happy New Year from BUSINESS NAME) and include your offer
  5. Follow up with calls to those contacts that opened the link with an offer in your email

Tools: Email and SMS

Cost: Low

Impact: High

This strategy works well for any tradies or businesses that offer additional services after their initial engagement.

Need help with this or want this done for you? Schedule a free 30-minute call.

P.S. Just imagine what you can do with this strategy by using some AI?

Let’s work smarter, not harder, in 2024!