Google Retail Snippets November 2021 – A week before Black Friday & Cyber Monday

Forecasted Aussie spend across the four day Cyber Sales event. Black Friday through to Cyber Monday.

In 2020 Aussies spent $5b over the same period showing continued growth in participation across these sales events.

SO WHAT? Consider slightly elevated demand when planning budgets and logistics around this years
Cyber Weekend sales.

SO WHAT? Gen Z are by far the most engaged with cyber sales. Lead with products and messaging
targeting this demographic but also consider other demographics who may also be planning to shop.

SO WHAT? Across the board Aussies are looking to spend big over sales season. They may be looking for a deal but that doesn’t mean they are not prepared to spend big. Gen X looks to be the sweet spot of 48% participation and the highest average spend.

SO WHAT? The time is now to showcase holiday deals with almost half of Aussies already starting their christmas shopping.

SO WHAT? Black Friday is becoming less of a day event, and is stretching to Black Friday week/period. Make sure to be present during the period to capture early demand

SO WHAT? Black Friday searches have already starting more than two weeks away with strong growth. Customers are in market for deals and offers make sure to be present

SO WHAT? Online grocery and delivery shopping seeing strong boost along with an opportunity in beauty and personal care categories post lockdowns to be captured

SO WHAT? Build awareness, anticipation & remarketing audiences to give you the advantage come Cyber Weekend.

SO WHAT? As Aussies return to retail and recreation locations consider how your digital marketing strategies drive omni sales results with retail searches still holding at strong growth Vs benchmark..