In YEWS Google Ads Masterclass today, we will talk about a few more targeting options below. It helps to generate quality traffic to your campaigns by displaying your ads to the right people at the right time and right place, and also, stop paying those low return of investment (ROI) keywords.
Once you apply above targetings to your campaigns, it will results in several crucial benefits:
Below, I will explain how to set up each targeting option to help you get better outcomes so you can easily apply it to yours. I will use our physio, dentists and earthmoving Google Ads campaigns for the next examples.
Location targeting allows you to target specific geographic locations such as countries, states, cities, suburbs, or target radius around a location. It helps your advertising budget to focus on a certain area where you will find potential customers and exclude poor quality or irrelevant leads. This targeting will also help increase your overall ROI.
How & Where to Set Up
To Start, we want to go to (1) settings tab, (2) location, (3) enter another location, and then (4) advanced search. Now you can decide which location you want to target and which location you want to exclude. In the location targeting page, you can also do radius targeting or simply turn on “show all areas”, which shows you each suburb when you scroll close to you target location.
For example, you own a physio clinic and most of your customers are from the surrounding 15km of the clinic’s location. So you will target suburbs around you within a 15km radius.
I believe that you have a better understanding of different targeting options in Google Ads. All you need to do now is to set this up and you will start to see better quality traffic as well as better ROI from your Google Ads campaigns! If you have any questions, please get in contact with myself or a member of the team.