So you’ve set your Google Ads by following our guide Google Ads account and campaign and now it’s up and running, what’s the next? Now, you may see that there are impressions and clicks in your account, but you may wonder how many leads or sales you have from those impressions and clicks? Great, because today we are going to teach you how to set up conversion tracking so you will know how many of those clicks result in leads or sales!

Conversion tracking is a must-to-have for Google Ads or any other online marketing platforms. Otherwise, you can have tons of traffic to your website but no leads or sales. It’s like you throw the bait to the ocean but without a fishing rod.

There are many types of conversion you can track. Choosing the right one depends on what is your goal and KPI. For example, you can track email sign-ups if you want to build an email list to run an email marketing campaign.

Google Ads Masterclass Conversion Tracking Setup

Conversion tracking can be broken down into 4 different categories. See below:

  • Website – tracks when customers take a specific action on your website, such as ‘submit a form’ or ‘purchase a product or service’.

  • Phone calls – either website call or ad call, both track when customers calling you. One is if the customer calls you from the Ad, itself, and the other, is track when the customer calls you from the website.
  • App – tracks the conversion from customers downloading your app.

  • Import – you can import external data from Google Analytics or another source.

Today, I will use the Website Conversion Tracking as an example to walk you through each step to set up.

1. Go to conversions page

2. Choose one type of conversion to track

You will need to click the Blue Plus (+) Button on the top left-hand side.

It will lead you to a page where you can choose 4 different types of conversion tracking. As I mentioned, I will use a website option (online sales, link clicks, page views, or sign-ups) to show you how to set it up.

3. Create a Conversion Action for your Website

From here you will need to choose a category and give it a name. You will then choose the ‘Value’ for each conversion and how to ‘Count’ it.

There are two conversion windows: 1) Click-through and 2) View-through.

To decide, it’s important to think about the decision-making for a product or service.

It’s about how long you want to track a person after they interact with your ad.

For things that are perishable and low cost such as groceries, for example, 1-day tracking would be suitable. For someone searching a car or something more expensive, the search would be more extensive and therefore, tracking the conversion over a longer period would be more suitable.

Note: the maximum time for the click-through option is 90 days and view-through one is 30 days.

Last, select an attribution model.

4. Install the Conversion Tracking Code to your Website

Once you finish all the above steps, you only have one more step to go and you are set! Let’s install your tracking code to your website.

You will see there are three options once you complete the above steps: install the tag yourself, email the tag to your webmaster, and use Google Tag Manager.

Option 1 WebMaster: If you have an IT specialist, great. Send them the code and it’s really straight forward for them to implement it.

Option 2 DIY: If you don’t either have a web team or are using Google Tag Manager, you can easily follow the instructions to add the code by yourself.

Once you choose the option, ‘Install the tag yourself” and you will go to the page below. If you’re continuing to have some issues, feel free to contact us here, we are more than happy to help you out where we can.

Alright, you are all set up and ready to see some conversions data to show in your Google Ads account now!

Now you have the ‘How To’ you might want the ‘Why’… Next up is in this series is the “Understand Your Google Ads Conversion Data & Maximise Your Conversion Success”. Conversion tracking is the secret to successful Google Ads Campaigns. Not only that, understanding the source of conversions underpins all advertising campaigns. We hope this helps you to get the most out of your Google Ads. Please don’t hesitate to get in contact if you have any questions about this blog or your Google Ads Management.