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Remarketing campaigns are a crucial part of digital marketing often undervalued or missed. In this article, I will show you how to put consumer behaviour - sourced directly from Google Analytics - at the centre of your remarketing campaign strategy for an online store. According to Statista, the average rate across industries is 75.6% [...]
Campaign Targeting Optimisation For Search, Display, Shopping and YouTube Ads. *Formerly AdWords In YEWS Google Ads Masterclass today, we will talk about a few more targeting options below. It helps to generate quality traffic to your campaigns by displaying your ads to the right people at the right time and right place, and also, [...]
So you’ve set up conversion tracking, and now, you’re looking to run, maximise and optimise your Google Ads campaigns. For this understanding your data is key. To be able to maximise your results from Google Ads and achieve your goals faster, you will need to understand your customer’s pain points and then fine-tune your campaigns [...]
You have set up your Google Ads account and campaigns. Now, you may wonder what is the next step and how to make it work, and what is involved? Don’t worry, we’re here to help. Beyond the set-up phase, to improve your results and optimise your campaign, I will be sharing some of my techniques [...]
So you’ve set your Google Ads by following our guide Google Ads account and campaign and now it’s up and running, what’s the next? Now, you may see that there are impressions and clicks in your account, but you may wonder how many leads or sales you have from those impressions and clicks? Great, because [...]
Recently, digital marketing has become a must-have tactic to grow businesses of all sizes. Due to its reach, customisable features and sophisticated targeting, Google Ads is one of the most popular channels for digital marketing. In this article, I will take through you all the steps to correctly set up your very first Google Ads [...]
We are often asked, ‘what marketing tool do you use to get a quick win?’ The short answer: It’s not what you use but how you use it. It’s all about how you’re using the tools, not the tools, themselves. You might have read about the success someone is having from Google Ads, Email [...]
Your Easy Web Solutions and Google have partnered to put on this special Digital Bites event. Discover Google's latest search marketing strategies that apply to your business. Take advantage of this rare opportunity for one on one time with Google and expert Google partners to get answers on how your business can succeed in a [...]
Google Premier Partners letter and certificate At Your Easy Web Solutions, we are proud to announce our latest distinction as digital marketing specialists: Google’s Premier Partner Badge. This status is awarded only to a select few agencies who have proven their dedication to keeping clients on the cutting edge of advertising. The Benefits Being [...]
Do You Have A Website That Does Absolutely Nothing? Unfortunately most web designers focus on the design too much and forget about the lead generation aspect completely. When someone Google's for tradie services and comes across a website they are most likely looking for service and contact information. This is why it is crucial to [...]
