When planning an Google Ads campaign, consider your point of difference that sets you apart form your competitors. Also establish an offer that would be attractive to your ideal clients.
Google is all about relevance, so for those of you thinking that the ads that are on top are the ones that pay the most, you are wrong! In this video Alexei briefly explains the importance of relevance between keyword, ad and landing page. Setting this up right will result in the highest Quality Score [...]
When it comes to running an effective Google Ads campaign, landing pages are extremely important. The landing page needs to include the following: headline, unique selling proposition, benefits, call to action and testimonials. Basically the idea is to compress all the important information into the one page and base it on the one area of your [...]
In this video Alexei covers the basics of 80/20 principle when it comes to digital marketing. The reality is that most businesses want to spread their entire marketing budget across their entire business. The downside of that is that none of the services will get full exposure unless the budget is huge resulting in a [...]