Are your campaigns ready for peak sales season?

As Google Premier Partners we get heads up on seasonal campaigns from the Big G.

Here is a recent Holiday Snippets update for Black Friday and Cyber Monday.

From our perspective, here are some of the most important takeaways from this document:

  • Create campaigns where people aren’t buying for themselves (gifts)
  • Seasonal buying is incentivised by discounts
  • Understand what your closest competitors are going to run and make sure your campaigns stand out (value adds, delivery incentives, pre-orders)
  • Online shoppers who are buying online to avoid queues
  • Consumers who are buying to collect
  • If you are wondering how important Black Friday is, check out the attachment above.

If you are running an E-Commerce business and are looking for a better way to market or increase your ROAS, please contact us for a free consultation and account review.