Looking for an email template to activate your email list?

We are often asked what the best way to start email marketing for B2B businesses is. This template should help you activate your list and start email marketing campaigns.

Why is it important to activate email lists? 

The issue with most email lists is that businesses don’t contact those lists regularly, and if they start by sending out a cold offer, this typically gets quite a negative response. Using activation emails allows touching base for genuine reasons and also helps connect with contacts over something pleasant.

Here is an example of one of these emails themed to the start of the year:

Subject: Happy New Year! Let’s start the year strong.

Hi Name,

I hope this email finds you well. (always start with something positive)

As we embark on another exciting year, we at [Your Company Name] want to extend our heartfelt gratitude for your continued trust and partnership. Your success is what drives us in this spirit.

What are your goals for 2024? (asking a question usually prompts a response)

In 2024, at [Your Company Name], we are focusing on AI and omnichannel marketing to help our clients grow and stay ahead of their competition. If you would like to learn how this can help your business, book a complimentary 30-minute session. (educate the client on what you are doing and link this to a conversation).

Let’s work smarter, not harder, in 2024.

If you have any questions, please let me know.

Regards,

Your Name

This is a real example that we have used just recently that has helped us reengage many of our past clients.