Google is all about relevance, so for those of you thinking that the ads that are on top are the ones that pay the most, you are wrong!
In this video Alexei briefly explains the importance of relevance between keyword, ad and landing page. Setting this up right will result in the highest Quality Score and thus lowest cost per click. Doing this properly will get you the optimal outcome at the right price.
If you are running Google Ads for your business and would like to know how to reduce your costs whist getting more leads, book a time to speak with Alexei