At YEWS, we’re obsessed with driving results—crafting campaigns that don’t just generate clicks, but build real connections and drive growth. But what’s the foundation of that growth in today’s rapidly changing digital landscape?
Our technical partners at WebM have just released a powerful piece of thought leadership that gets to the heart of this question. In his latest article, “The Human Algorithm,” Grigory Metlenko from WebM’s Moorabbin office argues that the future of business isn’t about chasing the latest tech, but about fundamentally re-architecting for Human Trust.
He provides a tangible blueprint called the “Digital Core”—an integrated ecosystem of your website, CRM, and social profiles—designed to deliver the speed and personalisation that modern customers demand.
This is a must-read for any business leader or marketer who wants to understand the strategic ‘why’ behind the technical ‘how’. It perfectly complements the work we do at YEWS, showing how a robust technical foundation is essential for creating the authority and trust that fuels any successful marketing campaign.
Read the full, in-depth article over on the WebM website. It will change the way you think about your digital strategy.
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