Do You Have A Website That Does Absolutely Nothing?
Unfortunately most web designers focus on the design too much and forget about the lead generation aspect completely. When someone Google’s for tradie services and comes across a website they are most likely looking for service and contact information. This is why it is crucial to have your phone number and call-to-action functionality available on every page.
Call-To-Action That Works
Many business owners are not sure what a good call-to-action actually is. I would recommend to start with something like “Call Now” or “Request Free Quote”. If you have a strong point of difference, I would strongly recommend including that. One of our customers uses “Book Your Free Consultation Now (Valued at $197)”. This works really well as there is a value added to the call-to-action. Urgency factors work really well too, so if you want to include something like “June Special” or “Offer Ends 1st of July”.
Enquiry Form With Phone Number
Many people prefer to send an email rather than call, so its important to have a contact form on your website. One thing most business websites forget is the phone number field. It seems common sense to grab the phone number, so that you can call back rather than play email pong, yet most websites forget to put it in.
Tradie Website Example
We recently designed a website for our customer who is an electrician in Brisbane. This website is optimised for mobile phones, has call-to-actions and a easy to follow navigation. So if you are looking for an electrician in Brisbane, checkout www.acuteelectrical.com.au or give Greg Allen-Ankins a call to get a quote :)
Quick Way To Get Leads?
If you have one of these websites and still wondering why people don’t call you, I would suggest checking out Google Ads. This is a pay per click marketing tool which allows you to rank in a specific area for your selected budget. You might be surprised, but you can have successful campaign for as little as $10 per day. Given that Google Ads is pay per click form of marketing, you will only pay for what you receive.
If you have any questions about our small business web design or Google Ads management services, don’t hesitate to contact me on 0414 986 919.