Google Ads, SEM, PPC… what are they?
Google Ads can be a super-fast, cost-effective way of bringing your business to the top of the first page on Google search results. Basically, you pay to have your website featured at the top of targeted search results, giving you control over how your website is viewed online.
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Google Ads is a form of pay-per-click (PPC), also known as Search Engine Marketing (SEM), which means you only pay when your ad attracts a visitor to your website – so you only pay for what you get.
Google Ads can be very specific and allows for geographical targeting. This means that you can reach the right customers and improve both the quality and quantity of visitors to your website.
Advertising through Google Ads is highly measurable, providing you with the ability to measure every single element of the campaign. However, if it’s not properly implemented with the correct strategy, you could end up wasting valuable money.