Google Analytics

7 07, 2020

Using Google Analytics To Define Your Customers’ Journey

By |2020-07-07T14:24:21+10:00July 7th, 2020|Google Analytics|0 Comments

What is the customer journey? Before we dig into more about customer journey, let’s start with what is the customer journey. You can think of the customer journey like a map, which leads your customers to know and interact with your business. To put it simply, it’s a summary of the overall process & interactive [...]

23 06, 2020

Beyond Traffic – Three Features to Get to Know Your Customers Better through Google Analytics

By |2020-06-23T16:37:39+10:00June 23rd, 2020|Google Analytics|0 Comments

For every 9/10 business owners, they’ve either heard of - or already use - Google Analytics. However, the majority would only use it to monitor traffic. There are more features in Google Analytics, which provide all businesses more insight than just traffic. Do you want to use the tools you currently have to understand your [...]

17 06, 2020

Google Ads Masterclass – Defining Your Audience and How to Remarket to Cart Abandoners

By |2020-06-17T19:01:26+10:00June 17th, 2020|Google Ads, Google Ads Tips, Google Analytics|0 Comments

Remarketing campaigns are a crucial part of digital marketing often undervalued or missed. In this article, I will show you how to put consumer behaviour - sourced directly from Google Analytics - at the centre of your remarketing campaign strategy for an online store. According to Statista, the average rate across industries is 75.6% [...]

11 06, 2020

Are You Tracking Correct Data On Your Google Analytics Account?

By |2020-07-07T11:36:14+10:00June 11th, 2020|Google Analytics|0 Comments

Are you trying to understand what the data on your Google Analytics means? Remember, Google Analytics is made to be customisable. So make sure you’re seeing the data that is most important to your campaign. Start at the start by setting it up correctly. Here are a few basic hacks to ensure you can make [...]

6 05, 2020

The Three Essential Ingredients of Google Ads Management

By |2020-05-13T11:42:57+10:00May 6th, 2020|Google Ads, Google Ads Tips, Google Analytics, How To, Lead Generation|0 Comments

We are often asked, ‘what marketing tool do you use to get a quick win?’  The short answer: It’s not what you use but how you use it. It’s all about how you’re using the tools, not the tools, themselves.  You might have read about the success someone is having from Google Ads, Email [...]