17 06, 2020

Google Ads Masterclass – Defining Your Audience and How to Remarket to Cart Abandoners

By |2020-06-17T19:01:26+10:00June 17th, 2020|Google Ads, Google Ads Tips, Google Analytics|0 Comments

Remarketing campaigns are a crucial part of digital marketing often undervalued or missed. In this article, I will show you how to put consumer behaviour - sourced directly from Google Analytics - at the centre of your remarketing campaign strategy for an online store. According to Statista, the average rate across industries is 75.6% [...]

8 06, 2020

Google Ads Masterclass – How to Manage a Google Ads*Campaign?

By |2020-06-08T22:12:09+10:00June 8th, 2020|Google Ads, Google Ads Tips|0 Comments

Campaign Targeting Optimisation For Search, Display, Shopping and YouTube Ads. *Formerly AdWords In YEWS Google Ads Masterclass today, we will talk about a few more targeting options below. It helps to generate quality traffic to your campaigns by displaying your ads to the right people at the right time and right place, and also, [...]

3 06, 2020

Google Ads Masterclass – How Do Google Ads Work?

By |2020-06-08T13:04:12+10:00June 3rd, 2020|Google Ads, Google Ads Tips|0 Comments

So you’ve set up conversion tracking, and now, you’re looking to run, maximise and optimise your Google Ads campaigns. For this understanding your data is key. To be able to maximise your results from Google Ads and achieve your goals faster, you will need to understand your customer’s pain points and then fine-tune your campaigns [...]

1 06, 2020

Google Ads Masterclass – How to Manage a Google Ads campaign (formerly AdWords)?

By |2020-06-08T12:56:06+10:00June 1st, 2020|Google Ads, Google Ads Tips|0 Comments

You have set up your Google Ads account and campaigns. Now, you may wonder what is the next step and how to make it work, and what is involved? Don’t worry, we’re here to help. Beyond the set-up phase, to improve your results and optimise your campaign, I will be sharing some of my techniques [...]

6 05, 2020

The Three Essential Ingredients of Google Ads Management

By |2020-05-13T11:42:57+10:00May 6th, 2020|Google Ads, Google Ads Tips, Google Analytics, How To, Lead Generation|0 Comments

We are often asked, ‘what marketing tool do you use to get a quick win?’  The short answer: It’s not what you use but how you use it. It’s all about how you’re using the tools, not the tools, themselves.  You might have read about the success someone is having from Google Ads, Email [...]

27 03, 2020

Google Premier Connect for Health Businesses Webinar Presentation Slides

By |2020-03-27T15:48:05+10:00March 27th, 2020|Events, Google Ads Tips|0 Comments

Thank you to everyone who attended our webinar. In times like these, I think its important to understand what works and what doesn't and also learn about the COVID-19 search trends and user behaviour. Here are the resourced Bec shared in her presentation: Coronavirus trends: https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en_en-AU Resources for small businesses: https://smallbusiness.withgoogle.com/intl/en_au/news/resources-for-smbs-impacted-by-coronavirus/#!/ Please find my presentation below Google [...]

19 08, 2015

7 Campaign Optimisation Tips

By |2018-09-01T14:58:24+10:00August 19th, 2015|Google Ads Tips|0 Comments

Is your Google Ads performing as good as it used to? Or perhaps you never got you the results you aimed for... If you are just setting up your campaign and forgetting about it, you are wasting money. Take the time to review your campaign performance and always perform tests. Here are some tips that [...]

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